HOW CREATIVITY RULES THE WORLD

the art and business of turning your ideas into gold

A HARPERCOLLINS LEADERSHIP BOOK

You can learn how to make creativity work for your business or career.

In this book, I am going to show you how creativity is merely a series of habits, actions, and attitudes that you can develop—regardless of who you are and what you do.

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious resource.

Contrary to a myth that has been unfairly perpetuated, creativity can be taught and learned.

How Creativity Rules the World builds the case for creativity as an inexhaustible resource available to everyone and proves that it is the key to thriving in the business world and beyond.

I discovered the power of creativity when I transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. I flipped the barrenness around me to emerge as one of the most well-known disruptors in the art world.

How Creativity Rules The World will make the creative process of successful seven-figure artists and billion-dollar entrepreneurs, as well as my own, accessible and actionable for anyone who want to take the power of their ideas to the next level.

With this book, you will learn how to:

• Overcome limiting thoughts and dispel myths about creativity.

• Unleash your creativity through concrete data, historical passages, and examples of modern entrepreneurship.

• Develop timeless habits, principles, and tools that worked six centuries ago continue to work today.

• And, employ creativity to your everyday lives to produce extraordinary results.

After applying the principles in How Creativity Rules the World to my own business, I started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs.

As evidenced by my students’ creative successes, I know that this timeless guide will allow you to strike gold with your ideas.